Need For Speed: The Run je novi nadolazeći naslov u NFS serijalu, radi ga EA Black Box studio koji je radio i ostale NFS-ove slične tematike, ulične vožnje tipa Underground 1 i 2, Most Wanted, Carbon, Undercover i sl.
Izlazak igre očekuje se 15. studenog 2011, za PC, Xbox360, PS3, Wii i Nintendo 3DS.
Igra će imati izmišljene likove i priču, punu akcije i uzbuđenja, a EA kaže da će ovaj novi NFS biti "vožnja našeg života".
Još jedna zanimljivost je da će igru pokretati DICE-ov Frostbite 2 engine od kojeg se očekuje odlična grafika i unaprijeđena fizika.
"This is the year that Need for Speed goes to the next level," said Jason DeLong, Executive Producer at EA. "We think that Need for Speed The Run is going to surprise people with its intense, thrilling story and big action feel. But the game would be nothing without hot cars and crazy-fast chases. So that is what we're delivering -- explosive racing that will have players flirting with disaster at 200-miles an hour."
Using the groundbreaking Frostbite 2 engine, Need for Speed The Run will set the bar with unparalleled visual quality and enhanced physics. Need for Speed The Run will also take immersive storytelling to a new level with cutting edge performances that will draw the player into a world with no speed limits, rules or allies. Autolog, the Need for Speed franchise's revolutionary social competition functionality, is back and better in Need for Speed The Run as it will continue to reinvent how people play games, track career progression and compare game stats."
http://investor.ea.com/releasedetail.cfm?ReleaseID=573175